Sunday, February 25, 2018

Food Packaging: 3 Important Considerations

December 3, 2015 Guest Post

When it comes to choosing food-industry packaging, there are three general considerations that a company should make. These will be discussed below.

Visual appeal
One of the most important considerations to be made when it comes to food packaging is visual appeal. This will help move the product off the shelves and into the hands of interested consumers. The packaging (which includes the label) should be compelling enough that the consumer chooses that product over the others in the same category. Remember: Once placed on a store shelf, a product must be able to stand out and to grab the attention of new customers, making them want to try the product. How packaging does this is through the use of certain colours, uniquely shaped containers, having some sort of interactive element to the packaging, etc. Read more…